Emma Sims
I'm a product designer with 9+ years of experience focused on turning messy problems into simple, human experiences.
Based in New York, NY
What I've been up to recently
2024 — Present
I'm currently designing for application security engineers who are trying to secure their codebases without slowing developers down. A lot of my focus has been on building tools that help them find and fix the highest priority security issues quickly and easily.
2021 — 2023
At Segment, I split my time between two problem spaces. I spent most of my time focused on self-service, helping developers implement Segment and immediately get value from it. I also spent time designing ways to help developers monitor and debug issues in their data pipeline, and enforce consent preferences across their applications.
2018 — 2021
On the digital wealth management team, I designed tools that helped people see where their money was going across multiple accounts and institutions and what to do about it.
About
I'm a product designer based in NYC, currently designing for application security teams and developers at Semgrep. I love spotting problems, understanding people, and creating products that make complex work feel simple.
I have nine years of experience designing complex workflows across fintech, information services, B2B, data infrastructure, and application security for both web and mobile products.
My background in psychology and economics shaped how I think about design — combining curiosity about human behavior with an analytical approach to problem solving. To me, good design quietly removes friction from everyday interactions, making things feel more seamless.
Outside of work, you can find me reading, traveling, exercising, watching F1, enjoying dark chocolate, and mentoring women in tech.
Outside of work
Reading
Currently reading on Goodreads
Running
Find me on Strava
Podcasts
Currently oversubscribed 🫠
Some favorites: